Mark Ritson has made a living by calling out bullshit. But he does it exceptionally well. I was fortunate enough to work at one of the world’s top ad agencies, and with some of the world’s leading brands when digital media was finding its feet. I saw firsthand the transformation within big players like P&G as they went from having to impose quotas for “digital” spend, to every marketeer wanting their own shiny interactive idea if they wanted to climb to the next level. And now we see the pendulum returning to its correct place: somewhere in the middle. The fact is that for the foreseeable future there will continue to be a role for TV in the big brand marketing mix, but now it needs to do a distinct job in concert with other touchpoints. This is great news for both advertisers and agencies who can embrace the power of the simple, focused TV spot rather than asking it to do 7 different jobs in one easy hit.
NOTLaw: The Art & Science of Successful M&A Event write up, Wednesday 5 June 2019, Mishcon de Reya
On 5 June 2019 we hosted an event at Mishcon de Reya, which aimed to provide insight into the latest thinking surrounding M&A and provide real world examples of how to turn a competitive advantage from theory to practice. Below is a summary of the content.
A refresher at London Business School: Diversity of thought is at the heart of innovatio
The recent London Business School (LBS) Sloan Reunion Summit, an enlightening day of panels and presentations from leading business thinkers, was a reminder of just how enriching it is to learn from the brightest and the best.
The Law of Tomorrow
The rules of business and society have changed. How will you embrace the opportunities?
MDR LAB Start-Up Incubator: What The Lawyers Really Thought
Artificial Lawyer has been following the development of UK law firm Mishcon de Reya’s start-up incubator, MDR LAB, since its inception.